Helvetas is committed to reducing poverty in Alai and Chon Alai areas with an estimated population of 100,000 through increased income and employment - in particular for women and youth - and thereby facilitating the rise of local and regional markets, leading to reduced inequalities and improved perception of life perspectives.
The underlying approach of the Project is the MSD (Market Systems Development) approach, which provides the basis for achieving sustainable and widespread impact by promoting systemic changes implemented by market participants. Through capacity building of market participants and the establishment of incentives, the project will support market participants in developing sustainable solutions aimed at removing key constraints in each of the selected subsectors.
Project strategy for achieving its outcomes is to:
Livestock is one of the main and most important branches of agriculture, especially in Alay and Chon-Alay districts, where about 80% of households keep livestock, and income from livestock sales accounts for almost 60% of household income in the project area. Basically, in both regions, the livestock sector consists of small farms, and feeding methods remain traditional. This is primarily due to the presence of pastures, which guarantees animals access to organic fodder in the summer and the traditional method of feeding livestock with natural fodder in winter, which, in turn, ensures an organic product.
In recent years, the beekeeping sector has been actively developing in Alay and Chon-Alay districts. Today, beekeepers from the region are negotiating cooperation with domestic and foreign buyers. At the same time, experts note the high quality of Alay and Chon-Alay honey and express their interest in supporting its development. It’s worth noting that the results of laboratory analysis of honey from Alay and Chon-Alay confirmed that their content meets the standards for maximum permissible concentration (MPC)
Kyrgyzstan is a country of high mountains, with a unique untouched nature, rich history and hospitable culture of nomads. That is why Kyrgyzstan attracts a large number of tourists from around the world. Traditionally, the main destination for tourists in Kyrgyzstan is Lake Issyk-Kul, but there are many other places in the country that are interesting and potentially interesting for guests of the republic. One of such destinations are Alay and Chon-Alay districts.
Alay Valley, located in southern Kyrgyzstan at altitudes of 2240 -. 3536 m mostly attracts mountain hikers and climbers heading to the area of Lenin Peak (7134 m.). However, this is not the only attraction of the region, recently a part of the Great Silk Road passed through the valley, and at present time the Pamir High-Altitude Path passes through it. The rich history, coupled with the beautiful landscapes and hospitality of the locals make this region very promising for the development of tourism in it.
With the beginning of the new phase the Bai Alai programme has started its activities on supporting women artisans from Alay and Chon-Alay districts to increase the additional income of households, including youth. The goal of the program is to create a source of income for 150 artisans in two districts during 2018-2022. In order to achieve this goal, the programme will make a number of activities in improving the capacity of artisans on technical skills, marketing, and business planning. In addition, the project will support the establishment of linkages between local and foreign customers through cooperation with leading firms in handicraft.
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